The problem: a good ad, a weak landing spot
Ground Control builds patios and outdoor kitchens in Alachua County, Florida. Before we started, the issue wasn't getting attention, it was what happened after someone clicked. A homeowner who just saw a beautiful before-and-after in their Meta feed landing on a generic, slow website loses interest fast. The ad did its job. The website undid it.
What we built instead
We rebuilt the website first, built around the actual work Ground Control does: real project photos, clear service breakdowns, and a path to contact that doesn't make someone hunt for a phone number. Then we ran Meta Ads targeting homeowners in the service area who fit the profile of someone about to invest in their backyard.
AI Speed-to-Lead closes the loop. The moment someone reaches out from the new site or an ad, they get a response before they've had time to open a competitor's page in another tab.
The result
Ground Control is now getting 15+ qualified project inquiries a month, homeowners who've seen real work, landed somewhere that backs up the ad, and heard back fast enough to stay interested.
What this means if your ads outperform your website
Check where your leads actually drop off. If your click-through looks healthy but bookings don't match, the leak usually isn't the ad. It's everything downstream of it.