Three services, three different buyers
Brilliant Gardens, based in Springfield, Ohio, sells landscape design, patio remodels, and outdoor kitchen remodels, three services with real overlap in who eventually buys them, but very different searches on the way in. Someone Googling "landscape design near me" is in a different headspace than someone searching "patio remodel cost." Treating them as one audience wastes budget on the wrong message.
What we built instead
We run Google Ads for Brilliant Gardens structured around each of those searches individually, so the ad someone sees actually matches what they typed. AI Speed-to-Lead and appointment setting handle everything after the click, so an inquiry turns into a scheduled consultation instead of a lead that sits for a day.
The result
Brilliant Gardens is now getting 10+ qualified remodel inquiries a month across all three services, each one matched to the right offer from the first click.
What this means if you sell more than one service
Don't lump different services into one generic campaign. A homeowner searching for a full landscape redesign and one searching for a patio remodel are both good leads, but they need to see an ad that speaks to what they actually typed, not a general "we do outdoor stuff" message.