The budget most pool companies think they need
Galaxy Outdoor Living installs semi-inground pools across Nassau and Suffolk County on Long Island, a market with plenty of competition and plenty of homeowners casually browsing pool photos without any real intent to buy. Most ad accounts in this space burn budget chasing that broad audience, anyone who's ever searched "pool ideas" or scrolled past a backyard renovation on Instagram. That's an expensive way to sell a purchase in the tens of thousands of dollars.
What we built instead
We run Google Ads for Galaxy targeting the bottom of the funnel specifically: homeowners actively searching for semi-inground pool installers, not pool inspiration. The campaign runs on an $80/day budget, small by industry standards, because it's not paying to educate browsers. It's paying to catch people who already know what they want.
AI Speed-to-Lead sits underneath the campaign, so when one of those high-intent leads comes in, they hear back immediately instead of waiting for a callback during business hours.
The result
That $80/day is producing 1-2 high-intent leads a day, which convert into 2-3 signed installs a month. On a purchase this size, that's a meaningful chunk of Galaxy's monthly revenue coming from a budget smaller than what a lot of companies spend testing creative.
What this means if you're watching your ad spend
A bigger budget isn't always the answer to a slow pipeline. If your ads are catching browsers instead of buyers, you're paying for attention that was never going to convert. Narrow the targeting to people who are actually ready, and a small budget can outperform a big one that's spread too thin.